An Investor generously helps fund the launch of this initiative to decrease maternal mortality in New York City. Hear from some notable New Yorkers about the importance of investing in the Maternal Home Collaborative.
Action 1: Invest Personally
Your time and money are valuable resources.
Action 2: Rally Your Company
Encourage your employer to become a sponsor. We’ve prepared a draft letter help you make the case.
- Showcase the Impact: Reduced maternal mortality for 19,000+ birthing people & healthier communities in NYC.
- Boost Your Company’s Reputation: Increased brand awareness & positive media coverage (quantify reach if possible). Enhance CSR & attract top talent.
- Prepare for Employer Questions: Know the target population (Black communities with high maternal mortality rates – 4x more likely) and services offered (clinical care, community spaces, social support).
- Find Your Champion Within: Marketing for brand value, CSR team for social responsibility, or passionate senior leaders.
- Persistence & Tailor: Be persistent, address concerns, and tailor message to company values (link Maternal Home Collaborative goals to existing initiatives).
Action 3: Create a Giving Circle
A giving circle is a form of “collective giving” where groups of people pool their individual charitable contributions to create a much larger gift, potentially making a greater impact. These groups are organized for many reasons and contribute to a broad range of charitable causes, solving various challenges faced by nonprofits.
Starting a Giving Circle: First, determine the focus for your group, such as who will be invited, and to which causes you will give. Then decide on a structure for receiving, disbursing, and managing donations while considering platforms for easy management.
Who: identify members creatively, considering alumni groups, company employees, neighbor groups, houses of worship, or like-minded people who care about a specific cause. Invite group members to identify new grant opportunities, keep them apprised of any decisions that need to be made, and share successful efforts to raise awareness.
Process: Set milestones for short-term and long-term goals on a regular basis and evaluate outcomes to see how contributions make a difference in the community and in the lives of individuals. Work with the recipient organization to regularly report on their progress, how the donation was used, and the overall impact the giving circle’s donation made.